the retailer and venues (in which the beacons are located) in better serving and understanding my users; and (iii) sharing your data with third parties so they
can provide or enable the provision of content, offers or other marketing solutions that may be of interest to you. You also consent to having your data
transferred to and processed in your or any other jurisdiction in which my third party partners or their parent, subsidiaries, affiliates, service providers or
partners maintain facilities. If you do not consent to the collection and transfer of the aforementioned data through the identification of your mobile device,
I recommend that you: (a) delete my app or adjust the in-app settings of the app; or (b) delete the applicable mobile advertiser ID by limiting ad tracking on
the device.
Information from Use of my Services. I also collect/compile non-personally identifiable information from Users of my Services. Non-personally
identifiable information is information that usually cannot by itself be used to identify a particular person or entity, and may include: the Internet Protocol
(IP) address, unique device identifiers, anonymous IDs for advertising, operating system, mobile network information, browser type, existing applications,
browsing activity and non-precise device location information (e.g., city or region).
I enable you to send messages to other Users in the community. I ordinarily don’t read the content of these messages unless I reasonably believe the Service
is being misused or as required by law; I keep track of the number of messages sent and similar information to keep my Services running smoothly. I also
enable you to ‘friend’; other members of the my community, and records which members of the community you’ve friended, which my groups you’ve
joined, and what pieces of content you’ve uploaded via the Services.
By visiting, accessing or otherwise using the Product and Services, you affirmatively consent to my collection and use of Information in accordance with
the terms of this Policy.
2. WHAT SPECIFIC INFORMATION DO I COLLECT AND WHERE DO I COLLECT IT?
A. User Registration. If you elect to become a registered user by creating one or more user accounts in connection with any of my Products and Services, I
may require you to provide certain information including your birth date, your first and last name, email address, physical address, Facebook username or
Twitter handle, and your selected password.
B. Profile Creation. I may also offer Users the option to complete, or import from a third party social network, a user profile that is visible to other users.
Such User profiles may include: a profile photo; one or more game username(s); gender; biographic details; links to third party social media profiles;
details about the games Users play or services Users use, and a User ID.
The User ID used to identify your account and profile may be public and will appear in the URL of your profile page, but will only permit access to
information that is considered public or that you have designate as public in your settings. First and last names, and profile pictures are considered “public.”
Third party search engines may index this publicly available information.
C. Third Party Websites. When you use any my Products and Services on or with an association with a third party social network such as Facebook or
Google + or any other compatible social networks, you allow me to access certain information from your profile for that social network. You may adjust the
information I can access by making corresponding changes in the social network’s privacy settings. You can control and find out more about these settings
at the third party social network where you play my games.
By using any of my Products and Services in a manner that interacts with any third party social network, you agree to authorize me to collect, store, and use
in accordance with this Policy any and all information that you agreed the social networks could provide to me through an Application Programming
Interface (“API”).
D. Contact Sharing and Importation. I may also offer you the ability to import your address book contacts, third party social network contacts, or manually
enter e-mail addresses. I will store those contacts for purposes of helping you and your contacts make connections using my Products and Services.
E. Gameplay. If you play my games on your mobile phone, tablet PCs, or PCs, I collect certain device identifiers, including MAC Address, and IP Address.
In certain games, I will create and assign to your device an identifier that is similar to an account number. I may collect the name you have associated with
your device, device type, telephone number, country, and any other information you choose to provide, such as user name, character name, geo-location or
e-mail address. I may also access your contacts to enable you to invite friends to join you in the Service.
F. Payment. If you purchase a license to use in-game virtual currency or virtual items directly from Me, I may collect the billing and financial information
necessary to process your charges, which may include your postal and e-mail addresses. I may also receive the billing and payment information that you
provide when your purchase is processed by a third party, such as Facebook, Google, Apple, PayPal, MoPay, or your telephone or internet service or data
provider. my Terms of Service explain my policies and terms relevant to my charges and billing practices. Please note that purchases of third party credits
or fictional currencies may be subject to additional policies.
G. Support. When Users ask for assistance from my Customer Support team, I will collect and store the contact information Users provide (generally User
ID, name and contact information such as an e-mail address), information about your game play or activity on the Service, and your user ID. I will also
store the correspondence and any information contained within.
H. Contests, Sweepstakes and Surveys. In order to participate in certain contests, sweepstakes or surveys, there may be a separate registration process
which may require the submission of both PII and NPII. I will use the Information you provide for the purpose of conducting the promotion (for example,
to contact you if you have won). You may also have the opportunity to opt-in to receive special Promotions or offers from my advertisers as a result of your
use of my Products and Services.
I.Information Collected Through Automatic Data Collection. In addition, I may also collect, or my third party ad server and/or content server may collect,
certain Non-Personally Identifiable Information. This may include information about the physical location of your device, and time and date information
used to identify the length of time spent within a given physical location. This information is ultimately stored in the form of store categories, and, in some
cases, specific URLs. I use your IP address to diagnose problems with my servers, software, to administer my services and to gather demographic
information. my third party ad servers will also provide me with summary, but not individual, reports that will tell me how many ads were presented and
clicked upon.
When you access my websites, fan forums, or play my games, I collect (i) certain technical information about your mobile device or computer system,
including MAC Address, IP Address, beacon data, GPS data, Wi-Fi signal data, and mobile device ID; and (ii) usage statistics about your interactions with
the Service. This information is typically collected through the use of server log files or web log files (“Log Files”), mobile device software development
kits and tracking technologies like browser cookies to collect and analyze certain types of technical information. Some of the cookies the Service places on
your computer are linked to your user ID(s).
In addition to the manner set forth above, I may also collect information from you at other points wherein I that state that such information is being
collected.
3. HOW DO I USE COLLECTED INFORMATION?
I primarily use the Information to provide my Products and Services to you, as required by my agreements with you. I also use Information to enhance the
operation of my Products and Services, fill User requests, improve my marketing and promotional efforts, statistically analyze product use, improve my